Marketing Strategy and Uncertainty 2024 pdf epub mobi 电子书

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发表于2024-11-27

Marketing Strategy and Uncertainty 2024 pdf epub mobi 电子书

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出版者:Oxford University Press, USA

作者:Sharan Jagpal

出品人:

页数:352

译者:

出版时间:December 31, 1998

价格:$ 110.68

装帧:Hardcover

isbn号码:9780195125733

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Marketing Strategy and Uncertainty 2024 pdf epub mobi 电子书图书描述

This book develops a unique valuation approach to marketing and focuses on fundamental and currently neglected strategic problems. The book uses both the economic and finance paradigms to develop analytical models which can be empirically implemented while allowing for such elusive problems as the unobservability of consumer decision processes, uncertain consumer perceptions, economies of scope, and the endemic problem of measurement error. The topics covered include: new product policy to achieve both engineering and marketing efficiency, multiperiod pricing when both demand and cost are uncertain, measuring the dynamic effects of multilevel decentralized organizations, measuring the learning and unobservable ability of workers and managers in multidivisional firms, and compensating country managers in decentralized multinational corporations.

Marketing Strategy and Uncertainty 2024 pdf epub mobi 电子书

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