IKEA designs dominate homes around the world. It has made design affordable and attainable to the masses. All brands dream of reaching such an integral and accepted place in society and of being indelibly written into people's lifestyles. Unlike the majority of the top international brands, IKEA is not American-owned. This book—now updated and revised—tells the story of IKEA and the magic behind its brand. Elen Lewis examines IKEA language and Swedish provenance as a branding technique; how this non-American brand spread so rapidly across the globe; and how it has become a force for social change. It is rare for a brand to have such an impact on society. Many brands think they do, but they don't. Through its clever branding and product innovation, IKEA has persuaded us that fashion is no longer about what you wear, but how your home is decorated.
發表於2024-12-02
Great IKEA! 2024 pdf epub mobi 電子書 下載
圖書標籤: design
在bay area,Hilltop那傢書店偶然發現的,Designing time的糧食,哈哈!不過paperback操蛋瞭,襯不起IKEA大LOGO
評分在bay area,Hilltop那傢書店偶然發現的,Designing time的糧食,哈哈!不過paperback操蛋瞭,襯不起IKEA大LOGO
評分在bay area,Hilltop那傢書店偶然發現的,Designing time的糧食,哈哈!不過paperback操蛋瞭,襯不起IKEA大LOGO
評分在bay area,Hilltop那傢書店偶然發現的,Designing time的糧食,哈哈!不過paperback操蛋瞭,襯不起IKEA大LOGO
評分在bay area,Hilltop那傢書店偶然發現的,Designing time的糧食,哈哈!不過paperback操蛋瞭,襯不起IKEA大LOGO
Great IKEA! 2024 pdf epub mobi 電子書 下載