Visual Merchandising 2024 pdf epub mobi 电子书

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发表于2024-11-17

Visual Merchandising 2024 pdf epub mobi 电子书

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出版者:Laurence King Publishers

作者:Tony Morgan

出品人:

页数:208

译者:

出版时间:2008-03-06

价格:USD 40.00

装帧:Paperback

isbn号码:9781856695398

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图书标签: 橱窗设计 design 视觉营销用户体验商店设计原版外文图书交互设计 interiors,

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A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior.

Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

Visual Merchandising 2024 pdf epub mobi 电子书

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