The ultimate purpose of developing a business plan is to have a successful business. In the long run, it is fruitless to write a business plan that can raise the funds you seek if your enterprise is so poorly conceived it is bound to fail. So a successful business plan should address the long-term needs of your business and devise strategies that enhance both the overall performance of your company and your personal satisfaction. Table of contents: Section I Starting the Process The Successful Business Getting Your Plan Started Making Your Plan Compelling Section II Business Plan Components The Executive Summary Company Description Industry Analysis s Appendix Section III Putting the Plan to Work Preparing, Presenting e-businesses Considerations for Retailers Considerations for Manufacturers Considerations for Service Businesses Section V Reference Outline of a Business Plan Business Terms Glossary Funding Sources Research Sources Entrepreneurs Sources