Sir Richard Branson is a hugely successful international entrepreneur, icon, and chairman of the Virgin Group. His autobiography Losing My Virginity has been a number one international bestseller.

Sam Branson grew up in England and the Caribbean. He has trained as a chef at Le Cordon Bleu and completed a music diploma. He has always had a love for extreme sports, ranging from racing motocross to surfing and, when he isn't working, he travels the globe to find the perfect wave.

It’s hardly a surprise to discover that twenty-two year old Sam Branson has a love of adventure and a real concern about our future in a world threatened by rapid climate change. Journeying into the heart of the Arctic wilderness with his father and a film crew, Sam explores the changing landscape and the lives of the native Inuit people who have survived in a relentlessly inhospitable environment for 5,000 years.Sleeping on frozen seas and encountering majestic polar bears, Sam and his father embark together on a winter expedition, which Sam must ultimately complete on his own, finding new depths of resilience and courage in a formidable and breathtaking landscape.