Website Optimization

Website Optimization pdf epub mobi txt 电子书 下载 2025

出版者:O'Reilly Media
作者:Andrew King B.
出品人:
页数:398
译者:
出版时间:2008-7-18
价格:USD 39.99
装帧:Paperback
isbn号码:9780596515089
丛书系列:
图书标签:
  • Web 
  • 优化 
  • O'Reilly 
  • 网页性能 
  • 编程珠玑 
  • 有电子书 
  • 工作 
  • 前端 
  •  
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Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve. This book is a comprehensive guide to the tips, techniques, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. "Website Optimization" combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness. In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you: search engine optimization - addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings; pay-per-click optimization - including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips; and, optimizing conversion rates - increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans.In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to also teach you: web performance tuning - optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability; advanced tuning - including client-side techniques, such as on-demand content, progressive enhancement, and inline images to save HTTP requests (plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic); and, web metrics - illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates. Covering both search marketing metrics and web performance measures, including Pathloss and waterfall graphs, "Website Optimization" not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.

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读后感

评分

介绍web优化的书很多,但是将技术和运营结合起来的,oreilly公司的书有好几本,其实介绍的内容都差不多,只不过角度不一样,还有另外一本也叫做web优化,但是那一本是从指标考量和度量的角度来编写的。 这本书虽然是08年出的,但是现阶段依然是实用的,特别是针对于外贸网站,...  

评分

介绍web优化的书很多,但是将技术和运营结合起来的,oreilly公司的书有好几本,其实介绍的内容都差不多,只不过角度不一样,还有另外一本也叫做web优化,但是那一本是从指标考量和度量的角度来编写的。 这本书虽然是08年出的,但是现阶段依然是实用的,特别是针对于外贸网站,...  

评分

介绍web优化的书很多,但是将技术和运营结合起来的,oreilly公司的书有好几本,其实介绍的内容都差不多,只不过角度不一样,还有另外一本也叫做web优化,但是那一本是从指标考量和度量的角度来编写的。 这本书虽然是08年出的,但是现阶段依然是实用的,特别是针对于外贸网站,...  

评分

介绍web优化的书很多,但是将技术和运营结合起来的,oreilly公司的书有好几本,其实介绍的内容都差不多,只不过角度不一样,还有另外一本也叫做web优化,但是那一本是从指标考量和度量的角度来编写的。 这本书虽然是08年出的,但是现阶段依然是实用的,特别是针对于外贸网站,...  

评分

介绍web优化的书很多,但是将技术和运营结合起来的,oreilly公司的书有好几本,其实介绍的内容都差不多,只不过角度不一样,还有另外一本也叫做web优化,但是那一本是从指标考量和度量的角度来编写的。 这本书虽然是08年出的,但是现阶段依然是实用的,特别是针对于外贸网站,...  

用户评价

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太陈旧了,可能只有SEO的部分还有点价值。书比网上的内容少和慢太多/仅指软件业

评分

太陈旧了,可能只有SEO的部分还有点价值。书比网上的内容少和慢太多/仅指软件业

评分

太陈旧了,可能只有SEO的部分还有点价值。书比网上的内容少和慢太多/仅指软件业

评分

太陈旧了,可能只有SEO的部分还有点价值。书比网上的内容少和慢太多/仅指软件业

评分

太陈旧了,可能只有SEO的部分还有点价值。书比网上的内容少和慢太多/仅指软件业

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