The Asian stock market is well regarded as a confusing one for many investors. However, it is possibly the most exciting market to be in the world today.

In INVEST TO LAST, Mr. Measor uses his personal insights and in-depth knowledge to show readers how to navigate the risky waters of investing in the Asian stock market and get to know the intrinsic value of some of the leading Asian and global companies. Mr. Measor has no illusions when he faces the pitfalls of the market, and his investment principles prove to sustain the up and down of the market roller-coasters.

This fascinating book teaches every investor about ten timeless principles of investing in applying to the Asian market: from the need of investing to the basic elements of evaluating a listed company; from the importance of dividend to the choice of some good growth stocks; and from the hidden logics of IPOs to the trick of speculation. Mr. Measor compares the rules of game in different investment tools and shows why he is a hardened equity man. Those read and listen to the Guru's wisdom will get their rewards.

SELECTED FEATURES

-A shrewdly observed and practical guide to the principles and realities of investing.

-The author successfully combines the discussion of the technicality of the subject with personal insights and philosophy as well as interesting, sometimes amusing, anecdotes that make for a very good gratifying read.

-Written in an easy-to-read manner.