[美] 喬·諾塞拉（Joe Nocera）

《紐約時報》商務專欄作傢，《紐約時報雜誌》特約撰稿人，以及美國全國公共電颱（NPR）周末版周六（WESat）欄目定期評論員。曾在《財富》雜誌社當過作者、編輯和編輯主任。他因在商務新聞工作中的傑齣錶現贏得過兩次傑拉爾德·勒伯（Gerald Leob）奬和三次約翰·漢考剋（John Hancock）奬，並獲普利策評論奬等奬項。他撰寫的第一本書為《參加進來：中産階級如何加入富豪階層》（1994）。他是美國東海岸羅德島州普維敦斯市人，現居紐約。

A fascinating collection of profiles by one of America’s leading business journalists

For three decades, in major publications such as Texas Monthly, Esquire, Fortune, and now The New York Times , Joe Nocera has reported on the people who dominate the business world, for better or worse. Everyone from Warren Buffett to T. Boone Pickens to George Steinbrenner to Ken Lay has fallen under his microscope.

Now, in this collection of his best work, he explores how we define good guys and bad guys in business and concludes that things are often not what they seem.

It turns out that there are surprisingly good qualities in classic villains like junk bond king Michael Milken and notorious stock analyst Henry Blodget. And some business celebrities who are widely admired, such as Steve Jobs, are not quite the good guys they appear to be on the surface.

Good Guys and Bad Guys also offers a fresh perspective on some of today’s biggest controversies, such as global warming, Apple’s iPhone, CEO compensation, the tobacco industry, short sellers, and much more.