International Brand Management of Chinese Companies 2024 pdf epub mobi 電子書 下載

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International Brand Management of Chinese Companies pdf epub mobi 圖書描述

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This book is a must read for all those interested in building successful global brands and for all those interested in China and Chinese companies - A strange combination? No. Based on extensive research and interviews with Lenovo, Haier, TCL, Hisense and key decision makers worldwide, Sandra Bell gives reasons and identifies a Chinese way of international brand management. She reveals:

- Who are Chinese branded companies? Where are they coming from, where are they heading for? What are their strengths and weaknesses regarding branding, marketing and going global?

- How does an appropriate brand strategy look like, when Chinese branded companies enter developed markets in the US and Western Europe? What can they learn from successful brands from Japan and Korea?

- How have Lenovo, Haier, TCL and Hisense entered the US and Western European markets so far? To what extend have they followed the recommended brand approach. What did they decide differently and why?

Read the book and discover yourself.

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發表於2024-11-09

International Brand Management of Chinese Companies 2024 pdf epub mobi 電子書 下載

International Brand Management of Chinese Companies 2024 pdf epub mobi 電子書 下載

International Brand Management of Chinese Companies 2024 pdf epub mobi 電子書 下載

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圖書標籤: Management,  International  Brand  品牌  Business  Administration,  ,   

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International Brand Management of Chinese Companies 2024 pdf epub mobi 電子書 下載

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