International Brand Management of Chinese Companies 2024 pdf epub mobi 電子書 下載

☆☆☆☆☆
簡體網頁||繁體網頁

International Brand Management of Chinese Companies pdf epub mobi 著者簡介

---

International Brand Management of Chinese Companies pdf epub mobi 圖書描述

Product Description

This book is a must read for all those interested in building successful global brands and for all those interested in China and Chinese companies - A strange combination? No. Based on extensive research and interviews with Lenovo, Haier, TCL, Hisense and key decision makers worldwide, Sandra Bell gives reasons and identifies a Chinese way of international brand management. She reveals:

- Who are Chinese branded companies? Where are they coming from, where are they heading for? What are their strengths and weaknesses regarding branding, marketing and going global?

- How does an appropriate brand strategy look like, when Chinese branded companies enter developed markets in the US and Western Europe? What can they learn from successful brands from Japan and Korea?

- How have Lenovo, Haier, TCL and Hisense entered the US and Western European markets so far? To what extend have they followed the recommended brand approach. What did they decide differently and why?

Read the book and discover yourself.

International Brand Management of Chinese Companies 2024 pdf epub mobi 電子書 下載

---

International Brand Management of Chinese Companies pdf epub mobi 圖書目錄

---

下載链接在页面底部

點擊這裡下載

    

---

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 複製鏈接

---

想要找書就要到 本本書屋

onlinetoolsland.com

立刻按 ctrl+D收藏本頁

你會得到大驚喜!!

---

發表於2024-11-25

International Brand Management of Chinese Companies 2024 pdf epub mobi 電子書 下載

International Brand Management of Chinese Companies 2024 pdf epub mobi 電子書 下載

International Brand Management of Chinese Companies 2024 pdf epub mobi 電子書 下載

---

喜欢 International Brand Management of Chinese Companies 電子書 的读者还喜欢

International Brand Management of Chinese Companies pdf epub mobi 讀後感

圖書標籤: Management,  International  Brand  品牌  Business  Administration,  ,   

International Brand Management of Chinese Companies pdf epub mobi 用戶評價

International Brand Management of Chinese Companies 2024 pdf epub mobi 電子書 下載

• 
  企業民營化 2024 pdf epub mobi 電子書 下載
• 
  Racial and Ethnic Groups 2024 pdf epub mobi 電子書 下載
• 
  LOVE & ROMANCE 2024 pdf epub mobi 電子書 下載
• 
  迴憶包爾漢 2024 pdf epub mobi 電子書 下載
• 
  安全科學使用農藥掛圖(第二版) 2024 pdf epub mobi 電子書 下載
• 
  履跡心痕 2024 pdf epub mobi 電子書 下載
• 
  少年兒童保健要訣 2024 pdf epub mobi 電子書 下載
• 
  指尖風采 2024 pdf epub mobi 電子書 下載
• 
  Wen xian zhu lu yu mu lu zu zhi guan li ("Tu shu guan xue qing bao xue zhi shi" cong shu) (Mandarin_ 2024 pdf epub mobi 電子書 下載
• 
  飄零何處歸 2024 pdf epub mobi 電子書 下載
• 
  中老年免疫力變化 2024 pdf epub mobi 電子書 下載
• 
  龜茲史料 2024 pdf epub mobi 電子書 下載
• 
  中國畫 2024 pdf epub mobi 電子書 下載
• 
  中級英語測試和語法練習 2024 pdf epub mobi 電子書 下載
• 
  A Field Guide to the Smaller Moths of South-East Asia (1994) 2024 pdf epub mobi 電子書 下載
• 
  新編稅收概論 2024 pdf epub mobi 電子書 下載
• 
  愛國詩詞鋼筆字帖 2024 pdf epub mobi 電子書 下載
• 
  現代飯店管理新原理與操作係統 2024 pdf epub mobi 電子書 下載
• 
  Forester Moths (1999) 2024 pdf epub mobi 電子書 下載
• 
  普通人平常心--日常生活心理問題答疑 2024 pdf epub mobi 電子書 下載