This book was written specifically for companies that sell products through intermediaries, such as retailers, wholesalers, distributors, brokers or agents. It covers a wide range of topics, including the legal aspects of co-op advertising; how to establish program objectives; different ways to structure allowances; media requirements and how to control the program.
發表於2024-12-26
Co-Op Advertising 2024 pdf epub mobi 電子書 下載
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Co-Op Advertising 2024 pdf epub mobi 電子書 下載