Create a new framework for managing communication and learning in your organization with this all-new resource. Continuing where the IABC classic "Organize to Win" left off, this manual is an intensive guide for developing or reorganizing your communication department and managing the day-to-day communication function within your organization.

Based on the author's 25 years of award-winning research and international consulting experience, Managing the Communication Function is an essential tool for every communication manager.

- Learn to position the communication function as a key strategic resource for optimizing organizational performance

- Use a business performance approach to developing and evaluating solutions

- Find out how traditional approaches to communication and learning can actually be destructive to organizational trust and productivity

- Get models for managing the convergence of communication, collaboration, and learning systems in organizations, plus interviews, case studies and job descriptions to bring the principles to life.