The New Silk Road

The first insider's guide to business success in China

How is China different from other business environments?. . .

What are the pitfalls and the keys to success there?. . .

How different is the market place?. . .

How do you make a joint venture work?. . .

How do you overcome the bureaucratic hurdles to doing business in China?. . .

How do you change a traditional Chinese business enterprise?. . .

How do you develop good relationships with Chinese partners and government officials?. . .

What experience should business managers have before going to work in China?. . .

How do I find, train, and motivate local managers?. . .

How do I manage the expectations of the head office?. . .

. . .You'll find answers to these and other crucial questions about doing business in China in The New Silk Road.

Based on interviews with the heads of operations of eleven top global corporations, The New Silk Road provides a fascinating account of how such companies as AIG, ASIMCO, Bayer, Johnson & Johnson, Lucent Technologies, Novartis, PricewaterhouseCoopers, Shell, John Swire & Sons, Unilever, and United Technologies International broke into the China market. In a series of frank narrative accounts, these experts share what they have learned about everything from the nuts-and-bolts of developing a market for their products in China to the subtleties of the Chinese style of negotiating.