Fashion Buying 2024 pdf epub mobi 电子书

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发表于2024-12-23

Fashion Buying 2024 pdf epub mobi 电子书

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出版者:Wiley-Blackwell

作者:Helen Goworek

出品人:

页数:200

译者:

出版时间:2007-06-11

价格:USD 42.99

装帧:Paperback

isbn号码:9781405149921

丛书系列:

图书标签: 买手 buying fashion buyer 英国时尚教科书 retail

Fashion Buying 2024 pdf epub mobi 电子书图书描述

Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting. This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role. The new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced.

Fashion Buying 2024 pdf epub mobi 电子书

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