Consumer Behaviour 2024 pdf epub mobi 电子书


Consumer Behaviour

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发表于2024-11-24

Consumer Behaviour 2024 pdf epub mobi 电子书

Consumer Behaviour 2024 pdf epub mobi 电子书

Consumer Behaviour 2024 pdf epub mobi 电子书



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出版者:Wiley
作者:Gerrit Antonides
出品人:
页数:642
译者:
出版时间:1999-07-16
价格:USD 80.00
装帧:Paperback
isbn号码:9780471975137
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图书标签: 管理   


Consumer Behaviour 2024 pdf epub mobi 电子书 图书描述

Consumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psychological, sociological and historical context. The authors provide greater insight for readers by examining both the determinants and the consequences of consumer decision making. Antonides and Van Raaij include numerous examples, cases and sociodemographic data and provide complete coverage of core topics together with important new ones. Innovative chapters are included on:

* financial behaviour

* welfare, wellbeing and property

* families and household production

* consumption and the environment

* shopping behaviour.

The authors explore the full consumption cycle, not only the first stages of orientation and procurement, but also the usage and disposal of products. Consumer Behaviour is ideal for both undergraduate and postgraduate students. It will also benefit non-European students who need to gain a wider understanding of consumer behaviour. Marketers, market researchers, public relations officers and government officials dealing with consumer policy will also find it extremely useful.

Consumer Behaviour 2024 pdf epub mobi 电子书

Consumer Behaviour 2024 pdf epub mobi 电子书
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立刻按 ctrl+D收藏本页
你会得到大惊喜!!

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Consumer Behaviour 2024 pdf epub mobi 电子书


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