Alan Krueger, the former chairman of the president's Council of Economic Advisers, uses the music industry, from rock artists to music executives, from managers to promoters, as a way in to explain the principles of economics, and the forces shaping our economic lives.As economists recognize, the music industry is often a leading indicator of today's economy; it is among the first to be disrupted by the latest wave of technology, and examining the ins and outs of how musicians create and sell new songs and plan concert tours offers valuable lessons for what is in store for businesses and employees in other industries that are struggling to adapt. Drawing on interviews with leading band members, music executives, managers, promoters, and using the latest data on revenues, royalties, tour dates, and merchandise, Rockonomicstakes readers backstage to show how the music industry really works--who makes money and how much, and how the economics of the music industry has undergone a radical transformation during the last twenty years.Before digitalization and the ability to stream music over the Internet, rock musicians made the bulk of their income from record sales. Today, income from selling songs has plummeted, even for superstars like Taylor Swift; the real money nowadays is derived from concert sales. In 2016, for example, Billy Joel earned $212.4 million from his live performances, and less than $1 million from record sales and streaming. Even Paul McCartney, who has written and recorded more number one songs than anyone in music history, today, earns 93 percent of his income from live concerts. Krueger tackles common questions: How does a song become popular? And how does a new artist break out in today's winner-take-all economy?
發表於2024-11-24
Rockonomics: What the Music Industry Can Teach Us About Economics (and Our Future) 2024 pdf epub mobi 電子書 下載
圖書標籤: 經濟學 音樂産業 Krueger B. Alan
Rationalizing what seems cannot be rationalized. A good read for people tiptoed in music business.
評分纔知道作者去年春天來過北京..專門分享這本書;為什麼數據公開的網站打不開,已經排除牆;票務二級市場確實蠻有趣,頓時想到各大音樂節的黃牛們(scalpers,話說英文更形象啊,“撥人頭皮”),Taylor Swift還是定價理論實踐先驅哇;學過經濟學原理的都能看懂,蠻通俗,貼近現實數據很新,TS真實商業大亨;經濟學原理就應該用這本書,供求定價福利外部性産權交易成本這些“難題”都有涉及,在互聯網時代確實對很多行業都有啓示性意義
評分Rationalizing what seems cannot be rationalized. A good read for people tiptoed in music business.
評分纔知道作者去年春天來過北京..專門分享這本書;為什麼數據公開的網站打不開,已經排除牆;票務二級市場確實蠻有趣,頓時想到各大音樂節的黃牛們(scalpers,話說英文更形象啊,“撥人頭皮”),Taylor Swift還是定價理論實踐先驅哇;學過經濟學原理的都能看懂,蠻通俗,貼近現實數據很新,TS真實商業大亨;經濟學原理就應該用這本書,供求定價福利外部性産權交易成本這些“難題”都有涉及,在互聯網時代確實對很多行業都有啓示性意義
評分Rationalizing what seems cannot be rationalized. A good read for people tiptoed in music business.
Rockonomics: What the Music Industry Can Teach Us About Economics (and Our Future) 2024 pdf epub mobi 電子書 下載