Advertising Progress 2024 pdf epub mobi 电子书

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发表于2024-11-08

Advertising Progress 2024 pdf epub mobi 电子书

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出版者:The Johns Hopkins University Press

作者:Pamela Walker Laird

出品人:

页数:504

译者:

出版时间:2001-01-26

价格:USD 25.00

装帧:Paperback

isbn号码:9780801866456

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Advertising Progress 2024 pdf epub mobi 电子书图书描述

Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why-in the intense competitions for both markets and cultural authority-the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.

Advertising Progress 2024 pdf epub mobi 电子书

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