Branded Male 2024 pdf epub mobi 电子书

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发表于2024-11-23

Branded Male 2024 pdf epub mobi 电子书

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出版者:Kogan Page

作者:Mark Tungate

出品人:

页数:256

译者:

出版时间:2008-4-1

价格:USD 39.95

装帧:Hardcover

isbn号码:9780749450113

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图书标签: metrosexuality

Branded Male 2024 pdf epub mobi 电子书图书描述

Branded Male discusses the evolution of the male consumer and the efforts of marketers to tap into the underdeveloped male market. Using a typical modern male's weekday as a template, the book considers all the opportunities for marketing to him and the best ways to exploit these opportunities. Through this template, Branded Male examines male-centered branding in areas as diverse as cars, restaurants, technology, fashion & grooming, bars, gyms and books. Tungate also traces the evolution of the male consumer over the course of the past years, providing insight into how marketing experts have successfully targeted men.

Branded Male 2024 pdf epub mobi 电子书

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