The Nature of Marketing 2024 pdf epub mobi 电子书


The Nature of Marketing

简体网页||繁体网页

The Nature of Marketing 2024 pdf epub mobi 电子书 著者简介


The Nature of Marketing 电子书 图书目录




点击这里下载
    


想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

发表于2024-12-24

The Nature of Marketing 2024 pdf epub mobi 电子书

The Nature of Marketing 2024 pdf epub mobi 电子书

The Nature of Marketing 2024 pdf epub mobi 电子书



喜欢 The Nature of Marketing 电子书 的读者还喜欢


The Nature of Marketing 电子书 读后感

评分

评分

评分

评分

评分

类似图书 点击查看全场最低价
出版者:Palgrave Macmillan
作者:Chuck Brymer
出品人:
页数:224
译者:
出版时间:2008-11-15
价格:USD 38.00
装帧:Hardcover
isbn号码:9780230203365
丛书系列:

图书标签: 社群营销  互联网营销   


The Nature of Marketing 2024 pdf epub mobi 电子书 图书描述

We live in a digital world where a small number of people -- sometimes even one person -- can quickly become the voice of one hundred, one thousand, or one million and more. This is having a profound influence on marketing and the need that brands have to tap into and build social communities. The Nature of Marketing is a unique perspective on how digitally linked populations behave as a single organism similar to that of a swarm of fish. These human swarms are fueled by the connectivity and speed of the social networking generation, and are replacing the rules of marketing with principles that are fundamentally different from anything before. This book helps put trends like social networks and Web 2.0 in a larger and more timeless context. As brand communications move from monologue to dialogue, a new marketing plan is needed to engage the community and start a conversation with people who can help expand upon the brand message and experience. Chuck Brymer lays out a well-documented case that traditional marketing and branding are as important as ever. However, the doctrine of herd marketing -- one-way mass communications -- must be adjacent to the new realities of swarm marketing -- the power of people communicating to each other in unprecedented speed and numbers. We now have the potential to grow the value and influence of brands dramatically, using an approach that is as fresh as Web 2.0 but as enduring as human nature. The Nature of Marketing is your guide to the next great revolution in how we reach our customers to gain their loyalty and advocacy.

The Nature of Marketing 2024 pdf epub mobi 电子书

The Nature of Marketing 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

The Nature of Marketing 2024 pdf epub mobi 用户评价

评分

总结了一个很新颖的观点,社群营销,但是没有说明白社群营销和泛营销的具体差别和操作案例,观点比较有趣也有道理,但是不够具体,给人感觉还是停留在病毒营销的阶段

评分

总结了一个很新颖的观点,社群营销,但是没有说明白社群营销和泛营销的具体差别和操作案例,观点比较有趣也有道理,但是不够具体,给人感觉还是停留在病毒营销的阶段

评分

总结了一个很新颖的观点,社群营销,但是没有说明白社群营销和泛营销的具体差别和操作案例,观点比较有趣也有道理,但是不够具体,给人感觉还是停留在病毒营销的阶段

评分

总结了一个很新颖的观点,社群营销,但是没有说明白社群营销和泛营销的具体差别和操作案例,观点比较有趣也有道理,但是不够具体,给人感觉还是停留在病毒营销的阶段

评分

总结了一个很新颖的观点,社群营销,但是没有说明白社群营销和泛营销的具体差别和操作案例,观点比较有趣也有道理,但是不够具体,给人感觉还是停留在病毒营销的阶段

The Nature of Marketing 2024 pdf epub mobi 电子书


分享链接









相关图书




本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

友情链接

© 2024 onlinetoolsland.com All Rights Reserved. 本本书屋 版权所有