From Brand Vision to Brand Evaluation 2024 pdf epub mobi 电子书

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发表于2024-11-19

From Brand Vision to Brand Evaluation 2024 pdf epub mobi 电子书

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出版者:Butterworth-Heinemann

作者:Leslie de Chernatony

出品人:

页数:320

译者:

出版时间:2001-04-01

价格:USD 39.95

装帧:Paperback

isbn号码:9780750646147

丛书系列:

图书标签: 品牌 1

From Brand Vision to Brand Evaluation 2024 pdf epub mobi 电子书图书描述

'From Brand Vision to Brand Value' presents the reader with practical applications for brand building that build upon the theoretical background outlined in 'Creating Powerful Brands', a hugely successful text co-written by the author. It moves beyond the foundation material in that preliminary text to construct a flow chart for progressing the brand building process from strategy through tactics to implementation. Each stage in the flow process is examined to demonstrate how it can be applied in a real business context. The book provides an authoritative template for understanding the steps to maintaining, building and maximizing brand value. The best practice will therefore be allied to templates that allow people to undertake appropriate activity within their company. It will be essential reading for practitioners, students and executive courses.

From Brand Vision to Brand Evaluation 2024 pdf epub mobi 电子书

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