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Intellectual Property for Managers and Investors寫給經理人與投資者的知識産權經濟 2024 pdf epub mobi 電子書下載

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Intellectual Property for Managers and Investors寫給經理人與投資者的知識産權經濟 pdf epub mobi 圖書描述

This book was first published in 2006. Technologists have the ideas. Lawyers know the rules. But for business managers and investors, rules and ideas don't readily combine into a strategic vision. No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in the marketplace requires an in-depth understanding of IP - its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this arcane, unfamiliar world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. With its results-oriented perspective and international focus, Intellectual Property for Managers and Investors is essential for those with decision making-responsibility at the interface where business and innovation meet.

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發表於2024-09-19

Intellectual Property for Managers and Investors寫給經理人與投資者的知識産權經濟 2024 pdf epub mobi 電子書下載

Intellectual Property for Managers and Investors寫給經理人與投資者的知識産權經濟 2024 pdf epub mobi 電子書下載

Intellectual Property for Managers and Investors寫給經理人與投資者的知識産權經濟 2024 pdf epub mobi 電子書下載

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出版者:

作者:Frank, Steven J.

出品人:

頁數:182

譯者:

出版時間:2006-2

價格:615.00元

裝幀:

isbn號碼:9780521851060

叢書系列:

圖書標籤: 經濟學法學

Intellectual Property for Managers and Investors寫給經理人與投資者的知識産權經濟 2024 pdf epub mobi 電子書下載

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