This book was first published in 2006. Technologists have the ideas. Lawyers know the rules. But for business managers and investors, rules and ideas don't readily combine into a strategic vision. No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in the marketplace requires an in-depth understanding of IP - its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this arcane, unfamiliar world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. With its results-oriented perspective and international focus, Intellectual Property for Managers and Investors is essential for those with decision making-responsibility at the interface where business and innovation meet.
發表於2024-11-08
Intellectual Property for Managers and Investors寫給經理人與投資者的知識産權經濟 2024 pdf epub mobi 電子書 下載
圖書標籤: 經濟學 法學
Intellectual Property for Managers and Investors寫給經理人與投資者的知識産權經濟 2024 pdf epub mobi 電子書 下載