In today s competitive real estate sales market, the key to

getting ahead and staying ahead is targeting your profes-

sional services.

And that s what real estate farming is all about.

While there are several ways to reach your farm -- in

person, on the phone, or by mail the one most untapped by

today s professional is the mail.

This book explains in detail how to apply the proven con-

cepts of direct mall to your real estate farm. Step-by-step it

covers everything you need to know about farming suc-

cessfully by mail...

The kinds of real estatc farms

Choosing the right farm for you

Creating and maintainingyour farm mail list

The difference between a Newsletter and a

Sales Letter

Writing winning sales letters from "Dear

Neighbor" to the P.S.

Producing, printing, and mailing your farm letters

And much. much more.

Truly, this new book is a complete guide for real estate

farming success in the 1980s