Why are Gerald Ford, Ted Koppel, Billy Gra-

ham, Leonard Lauder, Mario Cuomo, Robert

Redford, Gloria Steinem, Peter Ueberroth,

Walter Mondale, Lou Holtz, Norman Vincent

Peale, and so many other successful people

raving about this book?

First, look through the testimonials that fill

the opening pages. You will see that:

Many of the most important and successful

people in America think that Harvey Mackay is

one of the most remarkable men in America--

and that this is a remarkable book.

Then, turn to any page of the text. You ll see

in an instant what so many people are excited

about.

Would you like to succeed in

BUSINESS?

Harvey offers you dozens of tips on how to:

~ "Outsell" by getting appointments with

people who absolutely, positively do not

want to see you, and then making them glad

they said "yes["

~ "Outmanage" by arming yourself with infor-

mation on prospects, customers, and com-

petitors that the CIA would envy--using a

system called the "Mackay 66."TM

~ "Outmotivate" by using his insights to help

yourself or your kids join the ranks of Ameri-

ca s one million millionaires.

~ "Outnegotiate" by knowing when to "smile

and say no" and when to "send in the

clones."

Would you like to succeed in LIFE?

This book is about being successful in what-

ever you do!

Harvey Mackay is the type of honest, enter-

prising, and dedicated winner we d all like to

emulate. Swim with the Sharks is good news

for anyone who wants to be a winner in any

field of human endeavor.