在线阅读本书

Today's CEOs are facing a major communications problem: They're getting shellacked by the media. And this is costing companies more than lost reputations--it is costing them lost revenue.

In Manage the Media (Don't Let the Media Manage You), veteran business reporter William J. Holstein explains how you can enhance your company?s communications skills, strengthen ties to the press, and manage those relationships effectively over the long-term. The incisive insights and practical suggestions in this book will help you learn how to take charge of any crisis situation. You can learn to repair your company's public image, and maintain goodwill with the community. Holstein offers you seasoned advice, including how to:

Make sure that your message is always heard

Work with coalitions of labor, environmental, religious and shareholder groups more effectively

Put press relations first

Establish and maintain positive relationships with the media

Manage the explosion of social media

Manage the Media (Don't Let the Media Manage You) is the resource you need now. Your reputation (and your company's) is depending on it.

From our new Memo to the CEO series-- solutions-focused advice from today's leading practitioners.