Product Description Your company must have a business plan if you expect to succeed in today's tough business world. To help make that first step a giant step， this inspired guide will show you how to write a winning business plan， eliminate the frustration of starting a new business， expand your current enterprise--or even get cash out of your existing business!Joseph A. Covello and Brian J. Hazelgren， authors of the highly successful Your First Business Plan， reveal the secrets of creating a powerful， winning business plan based on their more than two decades of combined experience writing business plans. Follow their proven methods--help your business succeed now!Discover How To:--Take total control of your business--Dramatically improve your profits--Provide the critical elements required by investors， lenders and buyers--Develop your unique selling advantage--Raise capital in any economy--Operate a profitable enterprise with one powerful management tool--Stay ahead of your competition--always--Make your business plan the heart and soul of your operationYou'll Be Able to Create Powerful----Market Analyses--Selling Concepts--Marketing Strategies--Financial Presentations--Management Systems--Product Advantages