Introduction<br > Life is lived forward but understood backward.<br > Kierkegaard<br >So many changes are occurring in marketing today that executives<br >often find it difficult to sort out the real ducks from the decoys.<br >Which are the crucial lasting issues, and which are passing fads?<br >Which developments must be responded to, learned, and mas-<br >tered? We live in a time of unprecedented market uncertainty; the<br >order of the day is often disorder. What does a company that<br >see~ marketing leadership need to know--and do?<br > "I hj~ book explores the larger issues that any marketing-<br >driven corporation should look at and act upon. "Marketing" is<br >J~aeant in ~he largest sense of the marketing mission--the business<br >of oentelemg the corporation s efforts around customer needs, so<br >tb~t customers bond to the company, continuing to buy at a<br >profit ~o the company, in mutually satisfying long-term value<br >~chal,.ges In this respect, marketing is everyone s job, not just those<br >with marketing titles on their doors. Marketing is an orientation, not an<br >organization.<br > C, lum~es<br >The marketing landscape is changing on many levels. On a mega<br >level, new trading blocs and market structures are emerging in<br >Europe, along the Pacific rim, and in the North American Free<br >Trade Zont:. Mergers and acquisitions, which are taking place at<br >
發表於2024-11-06
The 6 Imperatives of Marketing: Lessons from the World's Best Companies 2024 pdf epub mobi 電子書 下載
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The 6 Imperatives of Marketing: Lessons from the World's Best Companies 2024 pdf epub mobi 電子書 下載