发表于2024-11-24
Principles of speech communication 2024 pdf epub mobi 电子书
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I Publication of Principles of Speech Communication, Tenth Brief<br > Edition, celebrates more than fifty years of service to students and<br >instructors of lmblic speaking. It also celebrates a time of unparalleled<br >popularity for tile field of communication--both on campus and in the reahn<br >of public activity.<br > On campus, communication departments of all types are generally<br >overflowing with students. In many colleges, such departments have more<br >majors than most of the other liberal arts units. Their graduates have less<br >trouble than many in finding jobs, because, according to Department of<br >Labor statitstics, between a quarter and a third of all entry level positions<br >in the country call for oral communication skills. Communication majors<br >move into a kaleidoscopic array of careers in the broadcasting and video<br >industries, politics, advertising and public relations, public service organi-<br >zations, religion, film making, sales and promotion, travel industries,<br >teaching, and countless other careers.<br > Communication is no less an important topic of conversation outside<br >the ivied halls of old schools and the cement walls of modern colleges.<br >Leaders of our government have "credibility gaps"; they find "a failure to<br >communicate" when talking with other world leaders; some become known<br > as "Great Communicators." Political rhetoric regularly is labeled "sharp"<br > or "dull" and even "eloquent." The electronic church is controversial in<br > part because of the communication practices of its evangelists, and the<br > established churches seek new ways to revitalize speaker-audience relation-<br > ships, Bumperstickers and billboards scream at us daily to<br > "COMMUN ICATE !"<br > Indeed, our entire culture---our folkways and stocks of shared knowl-<br > edge---can be conceived of as one great big conversation. The idea of<br > "conversation," of the exchange of thoughts and sentiments, captures<br > perfectly the way Americans think of their culture. We think of ourselves<br > as talking through problems over a cup of coffee, in public hearings, or over<br > call-in phone lines. The idea of conversation in a time of full electrification--<br > when each of us seems wired to everyone else thanks to phones, computers,<br > and fiber optics--is comforting. The idea that you and I still can talk each<br > other into and out of mindsets and activities is comtorting, for it means that<br > you and 1 and he and she and we and they still count.<br > This is an exciting time to be teaching or taking a course in speech<br > communication. Whatever else it may be, this is the Age of Communication.<br > This is a time when students need to acquire and hone their oral<br > communication skills in order to grow and prosper. That s what this book<br > is about. Students will grow and prosper as oral communicators if they<br > (1) understand the conceptual bases of communication processes,<br >
Principles of speech communication 2024 pdf epub mobi 电子书