Museum Marketing and Strategy 2024 pdf epub mobi 电子书

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发表于2024-11-23

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出版者:John Wiley & Sons

作者:Neil G. Kotler

出品人:

页数:544

译者:

出版时间:2008-8-22

价格:GBP 65.00

装帧:Hardcover

isbn号码:9780787996918

丛书系列:

图书标签: 艺术管理博物馆艺术商业/广告/策划/管理 #FDP #

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This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum′s mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e–marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum′s offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing′s value Achieve financial stability Develop a consumer–centered museum

Museum Marketing and Strategy 2024 pdf epub mobi 电子书

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