IntroductionEvery day I work with clients who spend considerable time and money writingand producing their r6sum6s. But when the time comes to write the accompa-nying cover letter, these same individuals exert little thought or effort and sim-ply dash off a quick letter indicating an "enclosure." In fact, the importance ofthe cover letter to an effective job search campaign is often overlooked. The job market is too competitive to ignore a proven strategy that providesa direct link to a potential employer. That's why I've written Sure-Hire CoverLetters: to show you how and why a cover letter can attract positive attention,make a vital connection, and provoke the recipient to learn more about you. Like the flies you select to catch a fish, cover letters that get results shouldbe appropriately alluring and provide the hook that makes the reader want tomove on--to your r6sum6. If you make the catch, then the opportunity to sellyourself in person in a job interview is that much more likely to occur.