Book Description Consumer Behavior provides students with the knowledge and skills necessary to perform consumer analyses. With this information， students will be able to understand markets and develop effective marketing strategies. The authors have developed what they call the Wheel of Consumer Analysis， which is a tool to help the reader understand how consumer affect and cognition， consumer behavior， consumer environment， and marketing strategy interact. The wheel is a powerful tool for analyzing consumer behavior and can be used to understand consumers and to help guide the development of effective marketing strategies. --This text refers to an out of print or unavailable edition of this title. Book Info Presents students with the knowledge & skills necessary to perform useful consumer analyses to be used in developing effective marketing strategies based on the wheel of consumer analysis consisting of consumer affect & cognition， behavior， environment， & marketing strategy. DLC: Consumer behavior. --This text refers to an out of print or unavailable edition of this title.