Don t be intimidated by the idea of running for Presi-<br >d~! -- people of a lot less quality than you have done<br >it. lhe last two Presidents were a peanut farmer and an<br >actor， and one of the strongest contenders this time is<br >an astronaut， so obviously no particular background is<br >required. Anyway， you have lots of skills: if Florida<br >Governor Bob Graham can qualify for his post by work-<br >ing for a day at jobs like a garbageman or telephone<br >repairman， think how many skills you ve acquired by be-<br >ing a garbageman all your life. Obviously， you re<br >Presidential material.<br > Don t worry about the issues， either. There are just too<br >many of them out there to keep straight， and besides， who<br >believes what politicians say? Issues don t divide the can-<br >didates: images do. No one can remember the differences<br >between Jerry Ford and Jimmy Carter: both were for a<br >strong defense， both were against waste in government，<br >both were for more jobs. Quick， name their differences<br >on the Social Security issue. You see? The difference was<br >images: Jimmy Carter s stupid smile， Jerry Ford s inabili-<br >ty to walk down the stairs of the airplane. We remember<br >Jimmy because of his brother Billy， and Jerry for play-<br >ing too much football without a helmet. In this book we<br >will deal with the real issues -- the images.<br > Don t worry about money， either: you can sell out for<br >a high price. Just get that ball rolling， and the oil people<br >and the doctors lobby will come running. Politics these<br >days is designed for dark horses like you. All you have<br >to do is win in New Hampshire， a state whose biggest<br >city has only 87，000 residents. One respectable showing<br >and the Ivy League interns and high-priced lawyers will<br >start banging on your door. And federal equal time re-<br >quirements force the media to give you attention.<br > <br ><br >