The Jackson Sun Newspaper Most journalists try to avoid self-help book writers like travelers try to avoid rolling down their windows near the paper mills in Mobile， Alabama. The noxious fumes of me-ism have a tendency to smother anyone who has to listen. Carl Mays is a self-help book writer. He is， however， rather like the clean cold air of an air-conditioned room sweeping through an open door into a mosquito-laden humid summer night. His reasoning is clear and inviting. His book， A STRATEGY FOR WINNING， takes the basic pasta of 1，000 other psychological recipes for better living and adds the sauce of common sense and good story-telling. His basic ingredients include: self-image; attitude; creativity; values; building on failure; goals; visualization; teamwork and overcoming procrastination. Bottom Line/Personal It doesn't take genius or superhuman ability to win in our careers， in sports and in all areas of life. What it does take is the ability to maximize what we already have in order to overcome everyday obstacles. This is what Carl Mays espouses in A STRATEGY FOR WINNING. According to Mays， we must be able to keep the temporary setbacks we all experience from turning into defeats. In this 272-page hardcover book， Mays has collected winning strategies of business leaders， great sports figures， coaches and entertainers， and distilled them - along with lessons from his own life - into principles that can be valuable to anyone. It is an easy-flowing， entertaining book that caused this reader to think about how in our hi-tech society we often overlook low-tech solutions to our problems. See all Editorial Reviews