Public Relations Handbook

页数:0

价格:500.00

isbn号码:9780850131048

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The untimely death of author

Richard W. Darrow slowed but

couldn t halt the revision he had

begun on this second edition of the

Dartnell Public Relations Handbook.

Darrow and coauthor Dan J.

Forrestal had both agreed that the

growth and changes in public

relations practices required what

amounted to a complete revision of

this book they had coauthored

along with Aubrey (~ookman in 1967.

When illness made the writing chore

too difficult, Darrow called on his

close friend and business associate,

Edward J. Doherty, senior vice

president of Hill and Knowlton, Inc.,

to work with him. Doherty took up the

mantle, and following Dick Darrow s

death, became totally involved in

the writing effoff.