发表于2024-08-23
Prints Best Letterheads & Business Cards: Winning Designs from Print Magazines National Competition/ 2024 pdf epub mobi 电子书
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Most mail is boring. Flipping though the daily assortment evokes no great thrill: lackluster paper usually with
nondescript letterheads, bland business briefs with little design flair. Business cards, too, blend insignificantly into the
Rolodex. So when PRINTs Regional Design Annual appears and demonstrates that some stationery is evocative of the
sender and that the business cards featured are business with an edge, the reader wants more
Here in Print s Best Letterheads & Business Cards 3, featuring award-winning work from recent editions of the
Regional Annual, the opportunity to reflect on a national collection of the best in stationery systems, letterheads
business cards, and corollary visuals, is inspiring and provocative, especially as the work is presented more opulently in
this generous book format. In the 160 examples shown, flair flourishes
The key to good stationery or a good business card is appropriateness. The design captures in one glance the
essential message of the sender. What the firm does, its esthetic, its .professionalism or its quirkiness, its efficiency
and its personal touch are all projected and made memorable
As usual in this kind of anthology, some images are repeated, the collective unconsciousness perhaps. Fruits and
vegetables appear in abundance: Drop-shadowed apples seem inevitable for Apple Partners; romantic illustrations of
grapes, a pear, and a wine glass capture the spirit of Italia (restaurant, dell, bakery, caterer, wine shop, and art
gallery) ; cabbage and a potato provide an earthy introduction to Culinary Specialists, Inc
Prints Best Letterheads & Business Cards: Winning Designs from Print Magazines National Competition/ 2024 pdf epub mobi 电子书