If you are planning a promotion brochure to

showcase your own or your client s profes-

sional services, this all-inclusive, start-to-finish

guide will give you expert help every step of

the way.

Gerre Jones brings an insider s knowledge of

both the design and the promotion fields to

thls book. And that is why he can help you

make the best possible decisions from the

planning stage through the production of

your brochure.

Early chapters get you off on the right track

by...

~ Spelling out factors to consider in decldlng

what you want to sell and to whom

~ Pointing up ways to make the brochure con-

tribute to both marketing and nonmarketlng

efforts

~ Summarizing the present ethical strictures

imposed by professional groups on promot-

ing professional services

~ G~v~ng pros and cons on in-house and out-

side preparation of the promotion

~ Analyzing content, size, format, and layout

of successful professional design brochures

Subsequent chapters get down to detailed

specifics on HOW TO . . . Set up o schedule

and a budget ~ Make an effective, easy-to-

produce layout ~ Prepare a dummy ~ Get

printers estimates ~ Choose typefaces and

fit copy ~ Write persuasive copy ~ Select

artwork ~ Prepare camera-ready copy ~ Pick

paper and binding stock ~ Work with printers

and decide on the best printing process for

the job.

In addition to explaining each facet of prep-

aration procedures in detail, the author pro-

vides a wealth of lists, checklists, samples,

and examples...