Dr. Farzana Quoquab is a senior lecturer at International Business School, UTM. She has received her doctorate degree from Universiti Kebangsaan, Malaysia. She is one of the editorial board members of Case Studies in Business and Management and Journal of Economic and Administrative Science. Her research interests incorporate services marketing, sustainability marketing, and consumer behavior. Dr. Jihad Mohammad is a senior lecturer at International Business School, UTM. He has obtained his doctorate degree from Universiti Kebangsaan, Malaysia. His research interests include consumer behavior, organizational citizenship behavior, psychological ownership, psychological capital, pro-environmental behavior, innovation, and Islamic work ethics.

Dr. Farzana Quoquab is a senior lecturer at International Business School, UTM. She has received her doctorate degree from Universiti Kebangsaan, Malaysia. She is one of the editorial board members of Case Studies in Business and Management and Journal of Economic and Administrative Science. Her research interests incorporate services marketing, sustainability marketing, and consumer behavior. Dr. Jihad Mohammad is a senior lecturer at International Business School, UTM. He has obtained his doctorate degree from Universiti Kebangsaan, Malaysia. His research interests include consumer behavior, organizational citizenship behavior, psychological ownership, psychological capital, pro-environmental behavior, innovation, and Islamic work ethics.