Advertising Next 2024 pdf epub mobi 电子书

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发表于2024-12-20

Advertising Next 2024 pdf epub mobi 电子书

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出版者:Chronicle Books

作者:Tom Himpe

出品人:

页数:400

译者:

出版时间:2008-12

价格:60 USD

装帧:Hardcover

isbn号码:9780811865395

丛书系列:

图书标签: 广告 bible Avertising

Advertising Next 2024 pdf epub mobi 电子书图书描述

The days when branders could consult a stayed formula again and again to reach their consumer are over. In the digital communications age branders reluctant to embrace this new cultural landscape run the risk of becoming obsolete overnight. Big companies no longer dominate the public's consciousness by default; conversely small companies who think big now have the opportunity to be key players. Tom Himpe presents 18 new mantras for advertising communications and business in general to both overcome new obstacles and exploit new opportunities. His mantras are brought to life with 150 exemplary campaigns from companies big and small all across the world.

Advertising Next 2024 pdf epub mobi 电子书

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