Brand Immortality 2024 pdf epub mobi 电子书

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发表于2024-05-19

Brand Immortality 2024 pdf epub mobi 电子书

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出版者:Kogan Page

作者:Hamish Pringle

出品人:

页数:330

译者:

出版时间:2009-01-28

价格:USD 45.00

装帧:Hardcover

isbn号码:9780749449285

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图书标签: 品牌

Brand Immortality 2024 pdf epub mobi 电子书图书描述

Properly managed, no brand need decay and die -- immortality is within the reach of all. If the right decisions, the right resources and the right imagination are brought to bear, brands can renew continuously and outlive their creators. Brand Immortality is a health manual for brands that seek immortality. Full of examples drawn from household brands, it examines how the nature of brands has changed over time and continues to evolve, and the implications this has for marketing. It identifies the factors that are essential to a brand's long term survival -- especially those which defend and strengthen a brand's place in the hearts and minds of consumers. Enriched by comments from industry insiders, Brand Immortality identifies winning brand strategies. Full of experience and insight, it will help marketers and their agencies beat the odds in winning, retaining and satisfying customers.

Brand Immortality 2024 pdf epub mobi 电子书

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