Information-Driven Marketing Decisions 2024 pdf epub mobi 电子书

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发表于2024-09-18

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出版者:Quorum Books

作者:A. Coskun Samli

出品人:

页数:216

译者:

出版时间:1996-02-28

价格:USD 110.95

装帧:Hardcover

isbn号码:9780899309767

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Information-Driven Marketing Decisions 2024 pdf epub mobi 电子书图书描述

Data have almost no value in and for themselves. What's important is how they are used to create the information one needs to make informed decisions, and this is particularly true in making marketing decisions. Thus, Samli's new book dwells on the art and science of information generation and on how to convert it to practical knowledge. Without information and knowledge, says Samli, "the firm faces great risk in the marketplace and its survival probabilities in the long run are very low." Samli explains, first, the various data generating procedures, with special emphasis on data analysis, and second, the procedures for creating information out of data - all in a clear, systematic presentation that marketing managers should understand and benefit from. Their MIS colleagues, whose goal should be to make data and information "decision-maker friendly," should also benefit.

Information-Driven Marketing Decisions 2024 pdf epub mobi 电子书

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