发表于2024-11-24
Essentials of Contemporary Advertising 2024 pdf epub mobi 电子书
图书标签: Advertisement 英文 广告 公关 Advertising Ad
"Essentials of Contemporary Advertising, 2/e" by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
Essentials of Contemporary Advertising 2024 pdf epub mobi 电子书