Essentials of Contemporary Advertising 2024 pdf epub mobi 电子书


Essentials of Contemporary Advertising

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发表于2024-11-24

Essentials of Contemporary Advertising 2024 pdf epub mobi 电子书

Essentials of Contemporary Advertising 2024 pdf epub mobi 电子书

Essentials of Contemporary Advertising 2024 pdf epub mobi 电子书



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出版者:McGraw-Hill/Irwin
作者:William Arens
出品人:
页数:592
译者:
出版时间:2008-04-16
价格:$ 213.57
装帧:Paperback
isbn号码:9780073380971
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图书标签: Advertisement  英文  广告  公关  Advertising  Ad   


Essentials of Contemporary Advertising 2024 pdf epub mobi 电子书 图书描述

"Essentials of Contemporary Advertising, 2/e" by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.

Essentials of Contemporary Advertising 2024 pdf epub mobi 电子书

Essentials of Contemporary Advertising 2024 pdf epub mobi 电子书
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