50+ Marketing 2024 pdf epub mobi 电子书

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发表于2024-11-20

50+ Marketing 2024 pdf epub mobi 电子书

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出版者:

作者:Treguer, Jean-Paul

出品人:

页数:192

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出版时间:2002-9

价格:$ 141.25

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isbn号码:9780333984123

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50+ Marketing 2024 pdf epub mobi 电子书图书描述

As a result of demographic and other factors in many countries, the over fifty age group have emerged as having significant disposable income and market power with very specific needs, values and behaviours, yet much advertising, promotion and marketing is still targeted primarily at younger age groups. In a unique and compelling book the author, who is a pioneer in generational marketing, shows that this is an essential market for companies all over the world and tells them with a lot of international facts, statistics and examples how they can efficiently re-focus their marketing strategies for maximum benefit.

50+ Marketing 2024 pdf epub mobi 电子书

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