No Filter 2024 pdf epub mobi 电子书

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No Filter 2024 pdf epub mobi 电子书著者简介

Sarah Frier reports on social media companies for Bloomberg News out of San Francisco. Her award-winning features and breaking stories have earned her a reputation as an expert on how Facebook, Instagram, Snapchat, and Twitter make business decisions that affect their future and our society. Frier is a frequent contributor to Bloomberg Businessweek and Bloomberg Television. No Filter: The Inside Story of Instagram is her first book.

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发表于2024-11-07

No Filter 2024 pdf epub mobi 电子书

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周末读了Sarah Frier写的，讲Instagram创业故事的新书No Filter。这本书被誉为“Social Network”的续篇，因为里面也描述了大量Mark Zuckerberg和Instagram之间的复杂故事。看完之后觉得Instagram的早期创业故事很典型，和大家分享一下。创始人Kevin Systrom 83年出生，父母分...

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1 想做大的话，产品驱动一定要是universal的 2 大部分人都是肤浅的无聊的庸俗的，不愿意延迟满足的，但是不可否认的是，能够迎合这类的人的产品是会更受欢迎的，更容易盈利的，因为基数太大了，而且多巴胺提供的兴奋，刺激与及时满足是只能被自我训练和自我控制给克服的，但是...

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出版者:Simon & Schuster

作者:Sarah Frier

出品人:

页数:352

译者:

出版时间:2020-4-14

价格:0

装帧:

isbn号码:9781982126803

丛书系列:

图书标签: 互联网商业互联网公司美国 INTERNET IG Non-fiction Audible

No Filter 2024 pdf epub mobi 电子书图书描述

“A sequel to The Social Network” —The New York Times

“Deeply reported and beautifully written” —Nick Bilton, Vanity Fair reporter

Award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram became the most culturally defining app of the decade.

In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: it would make anything you captured through your phone look more beautiful. The cofounders started to cultivate a community of photographers and artisans around the app, but it quickly went mainstream. In less than two years, it caught Facebook’s attention: Mark Zuckerberg bought the company for a historic $1 billion when Instagram was just 13 employees.

That might have been the end of a classic success story. But the cofounders stayed on, trying to maintain Instagram’s beauty, brand, and cachet, considering their app a separate company within the social networking giant. They urged their employees to make changes only when necessary, resisting Facebook’s grow-at-all-costs philosophy in favor of a strategy that highlighted creativity and celebrity. Just as Instagram was about to reach 1 billion users, Facebook’s CEO Mark Zuckerberg—once supportive of the founders’ autonomy—began to feel threatened by Instagram’s success.

At its heart, No Filter is a human story, as Sarah Frier uncovers how the company’s decisions have fundamentally changed how we interact with the world around us. Frier draws on unprecedented exclusive access—from the founders of Instagram, as well as employees, executives, and competitors; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers, from fashionistas with millions of followers to owners of famous dogs worldwide—to show how Instagram has fundamentally changed the way we shop, eat, travel, and communicate, all while fighting to preserve the values which contributed to the company’s success. No Filter examines how Instagram’s dominance acts as lens into our society today, highlighting our fraught relationship with technology, our desire for perfection, and the battle within tech for its most valuable commodity: our attention.

No Filter 2024 pdf epub mobi 电子书

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No Filter 2024 pdf epub mobi 用户评价

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身为ig重度用户，当看到这本书，第一个用户、员工、post、filter如何诞生时真的很激动。ig诞生首先是顺应了移动端的时代，投资者无数次提到这是第一个特意为手机端设计的产品。其次创始人品位好到不行，第一批用户也是twitter上审美品位好的设计师们，为产品定调。第三，从开始就有很多贵人的帮助（尤其是JackDorsey).印象很深的有当Bieber 团队去要pay的时候Kevin勇敢拒绝。twitter和fb之间选了fb的原因，主要是fb给Kevin更多的自由空间发展（一开始）以及fb拥有一流工程师团队，之后跟fb之间的博弈其实是零和游戏。ps:这本书很好的解释了为什么会有抖音，以及，去哪找一个依然真情的Jack Dorsey啊！！

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【年度推荐】完整讲述了Kevin和Mike创办Instagram到离开公司的故事。关于如何创办一家超快速增长的公司，Instagram如何在被收购之后仍然坚持自己的价值观，同时应对Snapchat带来的威胁，以及复杂的FB内部人事斗争。之前没有关注过Instagram相关的这一段故事，没想到Zuckerberg会因为担心养子Instagram蚕食自己长子Facebook的份额，做出了这么多我觉得很大程度是基于自己情绪和骄傲的决定。

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普通吧流水账不如Chaos Monkey

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Instagram传。才知道ins的创始人和扎克伯格还有推特有这么多故事，他个人喜欢艺术和高品质产品，所以对ins的调性要求比较高。美国社交网站：脸书、推特、Snapchat和ins，有很微妙的竞争关系，被并购后还是遇到了与主应用之间的矛盾。ins在国内缺乏对标，照片版的微博或者抖音吧，但本书非常值得一读，里面讲了产品设计、算法改变、社区运营等种种问题。

No Filter 2024 pdf epub mobi 电子书