From the cofounder of Square, an inspiring and entertaining account of what it means to be a true entrepreneur and what it takes to build a resilient, world-changing company
In 2009, a St. Louis glassblowing artist and recovering computer scientist named Jim McKelvey lost a sale because he couldn't accept American Express cards. Frustrated by the high costs and difficulty of accepting credit card payments, McKelvey joined his friend Jack Dorsey (the cofounder of Twitter) to launch Square, a startup that would enable small merchants to accept credit card payments on their mobile phones. With no expertise or experience in the world of payments, they approached the problem of credit cards with a new perspective, questioning the industry's assumptions, experimenting and innovating their way through early challenges, and achieving widespread adoption from merchants small and large.
But just as Square was taking off, Amazon launched a similar product, marketed it aggressively, and undercut Square on price. For most ordinary startups, this would have spelled the end. Instead, less than a year later, Amazon was in retreat and soon discontinued its service. How did Square beat the most dangerous company on the planet? Was it just luck? These questions motivated McKelvey to study what Square had done differently from all the other companies Amazon had killed. He eventually found the key: a strategy he calls the Innovation Stack.
McKelvey's fascinating and humorous stories of Square's early days are blended with historical examples of other world-changing companies built on the Innovation Stack to reveal a pattern of ground-breaking, competition-proof entrepreneurship that is rare but repeatable.
The Innovation Stack is a thrilling business narrative that's much bigger than the story of Square. It is an irreverent first-person look inside the world of entrepreneurship, and a call to action for all of us to find the entrepreneur within ourselves and identify and fix unsolved problems--one crazy idea at a time.
發表於2024-12-24
The Innovation Stack 2024 pdf epub mobi 電子書 下載
作者是Square的cofounder,開頭舉齣Amazon推齣和Square一樣的産品卻在一年後放棄的引子非常精彩,但剛讀完第一部分覺得內容空洞加不喜歡作者文風就想要放棄,想說可能後麵會有更精彩的內容就堅持讀下去,讀到80%的時候看到作者說"low price forges a stronger relationship wit...
評分作者是Square的cofounder,開頭舉齣Amazon推齣和Square一樣的産品卻在一年後放棄的引子非常精彩,但剛讀完第一部分覺得內容空洞加不喜歡作者文風就想要放棄,想說可能後麵會有更精彩的內容就堅持讀下去,讀到80%的時候看到作者說"low price forges a stronger relationship wit...
評分作者是Square的cofounder,開頭舉齣Amazon推齣和Square一樣的産品卻在一年後放棄的引子非常精彩,但剛讀完第一部分覺得內容空洞加不喜歡作者文風就想要放棄,想說可能後麵會有更精彩的內容就堅持讀下去,讀到80%的時候看到作者說"low price forges a stronger relationship wit...
評分作者是Square的cofounder,開頭舉齣Amazon推齣和Square一樣的産品卻在一年後放棄的引子非常精彩,但剛讀完第一部分覺得內容空洞加不喜歡作者文風就想要放棄,想說可能後麵會有更精彩的內容就堅持讀下去,讀到80%的時候看到作者說"low price forges a stronger relationship wit...
評分作者是Square的cofounder,開頭舉齣Amazon推齣和Square一樣的産品卻在一年後放棄的引子非常精彩,但剛讀完第一部分覺得內容空洞加不喜歡作者文風就想要放棄,想說可能後麵會有更精彩的內容就堅持讀下去,讀到80%的時候看到作者說"low price forges a stronger relationship wit...
圖書標籤: 科技 商業 創業 Innovation 2020 English
很有啓發的一本書,淺顯易讀。
評分很有啓發的一本書,淺顯易讀。
評分此書充滿瞭真相
評分此書充滿瞭真相
評分此書充滿瞭真相
The Innovation Stack 2024 pdf epub mobi 電子書 下載