Contemporary Advertising 12e 2024 pdf epub mobi 电子书

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发表于2024-12-25

Contemporary Advertising 12e 2024 pdf epub mobi 电子书

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出版者:McGraw-Hill

作者:William Arens

出品人:

页数:736

译者:

出版时间:2008

价格:$170.94

装帧:Hardcover

isbn号码:9780073381077

丛书系列:

图书标签: Marketing 美国广告

Contemporary Advertising 12e 2024 pdf epub mobi 电子书图书描述

Contemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

Contemporary Advertising 12e 2024 pdf epub mobi 电子书

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