Competing in a Service Economy 2024 pdf epub mobi 电子书

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发表于2024-11-28

Competing in a Service Economy 2024 pdf epub mobi 电子书

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出版者:Jossey-Bass

作者:Michael D. Johnson

出品人:

页数:208

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出版时间:2003-5-23

价格:USD 34.95

装帧:Paperback

isbn号码:9780470448212

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Competing in a Service Economy is a hands–on guide to creating services, with illustrative examples from service–oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile. This practical resource for executives, general managers, and managers in marketing, operations, and human resources reveals how to gain a competitive advantage by creating and implementing a strategic plan that will ultimately improve their organization′s services. Written by the authors of the best–selling book Improving Customer Satisfaction, Loyalty, and Profit , this important new book will help business professionals to think and plan strategically to dramatically improve services, service development, and service innovation within their organizations.

Competing in a Service Economy 2024 pdf epub mobi 电子书

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