Marketing Management 2024 pdf epub mobi 电子书

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发表于2024-12-27

Marketing Management 2024 pdf epub mobi 电子书

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出版者:McGraw-Hill Higher Education

作者:Mullins

出品人:

页数:560

译者:

出版时间:2009-04-30

价格:GBP 45.99

装帧:Paperback

isbn号码:9780071267762

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Marketing Management 2024 pdf epub mobi 电子书图书描述

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.

Marketing Management 2024 pdf epub mobi 电子书

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