The Definitive Guide to Marketing Planning 2024 pdf epub mobi 電子書 下載


The Definitive Guide to Marketing Planning

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It's an old adage, and like many clichés, it is very true: if you fail to plan, you plan to fail. Managers, at some point their career, will need to either write or agree a marketing plan. Plans which will form the basis of how a company relates to their market place and how they intend to reach their strategic goals. There is of course a myriad of books on marketing planning on the market. Unlike many of the titles on the market, this one gives you the real low-down on what will and will not work and how you can develop marketing plans that will achieve strategic goals. About The Author Angela Hatton is a business consultant whose extensive experience includes introducing marketing planning to companies such as BBC, Barclays Bank and Sony. She is a prolific and successful writer for both students and professionals and a senior examiner with the Chartered Institute of Marketing. She is also a visiting lecturer at Boston University, City of London Business School and London University.

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The Definitive Guide to Marketing Planning 2024 pdf epub mobi 電子書 下載

The Definitive Guide to Marketing Planning 2024 pdf epub mobi 電子書 下載

The Definitive Guide to Marketing Planning 2024 pdf epub mobi 電子書 下載



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出版者:
作者:Angela Hatton
出品人:
頁數:272
譯者:
出版時間:2000-9
價格:$ 28.00
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isbn號碼:9780273649328
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The Definitive Guide to Marketing Planning 2024 pdf epub mobi 電子書 下載
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