Entertainment Marketing & Communication Sayre

作者:Dr. Shay Sayre

页数:0

出版时间:2007-7

价格:338.00元

isbn号码:9780132345163

or undergraduate and graduate level Marketing and Communication courses or practitioners in the entertainment industry. Entertainment Marketing &Communication is the first textbook to focus specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world.

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