Marketing Research 2024 pdf epub mobi 電子書 下載


Marketing Research

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For graduate and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis.Marketing Research:An Applied Orientation,5e allows students to actually experience the interaction between marketing research and marketing decision-making.

Harvard Business School Cases:Five Harvard Business School cases have been added to the Fifth Edition. For each case, we provide comprehensive questions on each chapter of the book (except the data analysis chapters) as well as answers to these questions. These questions and answers can be found in the Instructor's Manual and on the Web site for this book. Students can purchase these cases directly from Harvard Business Online: http://harvardbusinessonline.hbsp.harvard.edu.

Cases with REAL Data:Several cases have been added containing real data sets.The data sets for these cases are real and obtained in actual surveys conducted by disguised companies.

Updated Video Cases:Carefully written from a marketing research perspective,these cases also include video questions located at the end of each Part.Solutions are provided in the Instructor's Manual.

Marketing Research 2024 pdf epub mobi 電子書 下載

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Marketing Research 2024 pdf epub mobi 電子書 下載

Marketing Research 2024 pdf epub mobi 電子書 下載

Marketing Research 2024 pdf epub mobi 電子書 下載



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出版者:
作者:Malhotra
出品人:
頁數:864
譯者:
出版時間:2007-1
價格:408.00元
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isbn號碼:9780132253901
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