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Integrated Marketing Communications in Advertising and Promotion 2024 pdf epub mobi 电子书

Integrated Marketing Communications in Advertising and Promotion
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发表于2024-11-08

Integrated Marketing Communications in Advertising and Promotion 2024 pdf epub mobi 电子书

Integrated Marketing Communications in Advertising and Promotion 2024 pdf epub mobi 电子书

Integrated Marketing Communications in Advertising and Promotion 2024 pdf epub mobi 电子书


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出版者:
作者:Terence A. Shimp
出品人:
页数:656
译者:
出版时间:2006-7
价格:708.00元
装帧:
isbn号码:9780324408089
丛书系列:

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Integrated Marketing Communications in Advertising and Promotion 2024 pdf epub mobi 电子书 图书描述

The seventh edition of Shimp's market-leading "Advertising, Promotion, and Other Aspects of Integrated Marketing Communications" fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. In addition, a significant reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Some changes include a separate chapter on internet advertising, early coverage of ethical, regulatory, and environmental issues, and major condensing, combining, and adding of existing and new topics.

Integrated Marketing Communications in Advertising and Promotion 2024 pdf epub mobi 电子书
Integrated Marketing Communications in Advertising and Promotion 2024 pdf epub mobi 电子书
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Integrated Marketing Communications in Advertising and Promotion 2024 pdf epub mobi 电子书

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