Advertising is Dead 2024 pdf epub mobi 电子书

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发表于2024-11-27

Advertising is Dead 2024 pdf epub mobi 电子书

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出版者:Thames & Hudson

作者:Tom Himpe

出品人:

页数:224

译者:

出版时间:2008-06-23

价格:USD 34.95

装帧:Paperback

isbn号码:9780500286876

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图书标签: 广告设计广告创意平面设计

Advertising is Dead 2024 pdf epub mobi 电子书图书描述

"If the images don't inspire you to think differently, there probably isn't much that will."—Dynamic Graphics

Twenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150. Advertising is suffering because of the lack of innovation within the traditional advertising formats and the power that media fragmentation and technology give to consumers to tune out the noise.

The new buzzwords are guerrilla, stealth, ambush, buzz, viral, grassroots, wildfire, and ambient, and Tom Himpe is the first to harness them into an integrated communications approach. There is no longer one route to grab consumer attention, and Advertising is Dead is the only complete survey of this global shift. 435 color illustrations.

Advertising is Dead 2024 pdf epub mobi 电子书

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